The National Hockey League announced a piece of important information which is about the 2010 NHL Winter Classic on Aug. 17. The NHL's annual outdoor game will begin on New Year's Day with the Boston Bruins.
Last season's 2009 Bridgestone/NHL Winter Classic attracted 5.6 million North American TV audience and more than 750,000 visitors gathered on NHL.com. In 2008 the Eastern Conference rivals also received the SportsBusiness Journal "Sports Event of the Year" award for its inaugural edition. In 2008, the NHL Winter Classic between the Buffalo Sabres and Pittsburgh Penguins sold out the 74,000 tickets in just 20 minutes. Last year's Winter Classic received more than 240,000 ticket requests between the Chicago Blackhawks and Detroit Red Wings.
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